Liv: Owner

Hey ya'll, I am Liv, the owner and founder of Desert Down Ranch Wear. I grew up in a tiny town in Southeastern Iowa showing livestock and riding horses. My college internship as an auctioneer in Northern Texas lead me to moving to the south for two years and falling in love with western fashion, the western way, and of course turquoise. While living in Texas, I ended up modeling for several companies and doing collaboration work to promote western brands. When I moved back to Iowa I pursued cosmetology (I know, I have dabbled in a little bit of everything). Covid-19 hit our country and my school continued from home online. During this time I had plenty of time on my hands to really think about what I wanted to do in life. 

My modeling page was named "The Desert Down Lady" so the name Desert  Down Ranch Wear came quite easily! I started my company in my parents basement in 2020 and now have a 3,000sq ft warehouse with a 1,700sq ft storefront. I am beyond blessed for the love and support I have gotten with my journey. I lucked out with the perfect warehouse, the best employees, and the greatest people behind me rooting on DDRW. The biggest thanks to my parents for instilling the business owner mindset into me my whole life. They have given me the world in the best way possible!

My boyfriend, Brandon, along with our wild "child" (doggo) Paisley, hope ya'll enjoy everything DDRW has to offer. We appreciate you supporting my Desert Down Dream. This small town girl has the biggest love for you.


As the owner of Desert Down Ranch Wear I do offer consultations one on one with others that are looking for help with their own business! I think sharing is caring and I would love to help you chase your dream.

For free advise and tips on all things business, join me every Monday on the Be Your Own Boss Podcast that airs on Spotify and Anchor.