Liv: Owner

Written by Olivia Hoenig


Posted on February 09 2022

Hey ya'll, I am Liv, the owner and founder of Desert Down Ranch Wear. I grew up in a tiny town in Southeastern Iowa showing livestock and riding horses. My college internship as an auctioneer in Northern Texas lead me to moving to the south for two years and falling in love with western fashion, the western way, and of course turquoise. While living in Texas, I ended up modeling for several companies and doing collaboration work to promote western brands. When I moved back to Iowa I pursued cosmetology (I know, I have dabbled in a little bit of everything). Covid-19 hit our country and my school continued from home online. During this time I had plenty of time on my hands to really think about what I wanted to do in life. 

My modeling page was named "The Desert Down Lady" so the name Desert  Down Ranch Wear came quite easily! I started my company in my parents basement in 2020 and then moved into a 3,000sq ft warehouse with a 1,700sq ft storefront. We are now currently in a 8,700 sq ft warehouse in the industrial side of Galesburg, Illinois. I am beyond blessed for the love and support I have gotten from family, friends, and strangers through my journey as a business owner. I lucked out with the perfect warehouse, the best employees, and the greatest people behind the brand rooting on DDRW. The biggest thanks to my parents for instilling the business owner mindset into me my whole life. They have given me the tools I needed to take on world in the best way possible!

My husband, Brandon, along with our wild "child" (doggo) Paisley, hope ya'll enjoy everything DDRW has to offer. We appreciate you supporting my Desert Down Dream. This small town girl has the biggest love for you! 

For free advise and tips on all things business, join me every Monday on the Be Your Own Boss Podcast that airs on Spotify and Apple Podcasts.